Today I spotted a really worse thing that I can find locally at one of the largest malls and brands in Kuwait. I shopped today afternoon at The Avenues from different AlShaya Group franchised stores. I bought some t-shirts at The American Eagle, and on my way back to home I founded that the size I took bigger and need to be exchanged.
So I searched for the receipt inside in the bag and I was really shocked as I even cannot read the print out text on the receipt. This is not only for American Eagle brand but even for Muji brand.
From what I know through my marketing/business experience, luxury brands in Europe/United States invest more to present the brand professionally with the way of branding/packaging/bag/receipt. What I was given is a low quality receipt paper with gone ink text on it. Franchised brands have to be also branded with the brand logo on it, as I usually see in London/Dubai stores.What I’ve got is just an ordinary receipt which the Co-op or supermarket gives us.
The Avenues and AlShaya Group have to work more on it, as it’s the presentation of the mall, company and country when tourist/guests shop in.