New look, Greater Experience - Getting close to the opening of The Avenues new districts and our plans for future expansion of The Avenues created a new iconic logo with a distinct personality that conveys a more abstract thought of simplicity and boldness. It’s an interactive logo with maximum flexibility for messaging.

Personally, I think the old branding and logo is more unique and attractive than the new one above. From experience in branding, the old logo has more creative colours, illustrations and outline of the mall architecture. But the new logo is much simple and added with simple red colour with The Avenues text. I think there could be a new strategic plan coming from The Avenues by counting down the new phases.

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